READ: Don;t just sell, build your brand
#TUZOTIPS #DIGITALMARKETING #BRANDING
Don't just sell, build your brand.
So much of digital and content marketing is about how you approach telling your story and showcasing your brand to your audience.
Audiences connect and engage with brands that reach out and engage, that communicate hope and promise, and that deliver a compelling narrative.
It’s more than just “selling” though.
Anybody can sell something. It’s easy to toss up a WordPress/Wix/Etsy/Shopify site and start “selling” products.
Selling is for quick wins, not long term commitment, trust building and community connections. Selling is about making a buck; brand building is about establishing long term relationships that last beyond space and time.
Especially in times of crisis, like what we are experiencing with #COVID19, people want to feel a connection to brands, and that means building trust and reliance with your audience. It means showing that when the chips are stacked against people, you’re there. It means that you, as a brand, go beyond a simple bottom line on a spreadsheet. It means that you see the people beyond the services and products you are selling.
With so much content out there today, competing can feel like a hamster wheel of “how do I” and “what ifs”. Yes, competition is fierce, but there are proven ways to go beyond providing a service and showcasing perceived value.
Some questions to ask yourself when you’re thinking about how your brand resonates:
3. AM I EVOKING STRONG CONNECTIONS?
4. ARE PEOPLE CONNECTING AND BUILDING A RELATIONSHIP?
5. AM I NURTURING THESE RELATIONSHIPS
Branding is about more than just putting your “stuff” out there and expecting people to buy in.
It’s about building a long term understanding between you and your audience that you care, that you’re there for the long haul, and that you are supplying value beyond just dollar signs.
What value are you driving to your audience?
More importantly, what value do they see in you?
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